For most businesses, those leads sit in a CRM and never hear from your team again.
The simplest solution? The humble, undefeated weekly email newsletter. We build it and run it for you, strategy, writing, sending, so your entire CRM hears from you every single week.
Sound familiar?
You closed 30% of your pipeline last year. The other 70%? They sat in your CRM, never heard from you again, and forgot your name. That's potential revenue you'll never see.
Cold email used to fill your pipeline. Response rates have cratered. Your prospects get 50 cold emails a day. You need a way to stay in front of them that doesn't feel like spam.
You know you should be sending one. You've said 'I'll get to it next quarter' at least four times. But between client work, sales, and operations, it never happens.
Every week you don't send, those leads get colder. Your competitors who ARE sending? They're the ones getting the callback when your prospect is finally ready to buy.
You have two choices: keep telling yourself you'll 'get to this someday,' or hire a team to do it for you and actually get it done.
A weekly newsletter does three things no other channel can:
Demonstrates your expertise to your entire CRM at once
Keeps you top of mind through long sales cycles
Gives cold leads a reason to re-engage without you chasing them
It's not complicated. It's not a funnel. It's not an ad experiment. It's a weekly email, in your voice, to your list. The most boring, effective marketing channel that exists.
The only reason you haven't done it is because you're too busy running your business. That's exactly what we solve.
Book a Discovery Call →One email per week to your entire list. Written in your voice, about your expertise. Your prospects read it and think you wrote it. You just approve it.
Template design, content strategy, ESP setup, welcome automation, sign-up forms. The whole infrastructure, built in your first two weeks.
Up to 1,000 words per issue. Thought leadership, case studies, curated insights, custom CTAs for your business. Every email is mapped to your sales goals.
We do a deep dive into your niche, study your existing content, and build a style guide. By issue 3, you'll forget you didn't write it yourself.
Shared Slack channel (or email). Bi-weekly strategy calls available. Unlimited revisions until you're excited to hit send.
90 minutes of monthly 'ghostwriting interviews' is the most you'll ever invest. We handle the rest, strategy, writing, scheduling, optimization.
Every email, every strategy doc, every piece of content, it's yours. If we part ways, everything keeps working. You own the list, the brand, the content.
"People show up to my sales calls and mention how much they learn from my content."
That's what clients tell us. That's the shift. That's what a consistent weekly email does over time.
"We have won multiple new deals from prospects and customers referencing our content. Can't recommend highly enough."
"If we generate two appointments a month, cool, we'll run it forever. Within 12 months we saw a $30k sale and a 10x ROI."
"Matt sold a $96k deal where the prospect specifically mentioned the newsletter as the reason they reached out."
"They pulled actionable insights out of my podcast and made them into a killer newsletter for my mailing list. Solid team. Delivered what they promise."
This isn't 'we'll write a few emails.' This is a fully managed weekly newsletter, strategy, content, execution, completely done for you.
Unlimited revisions until you're excited to publish. That's the satisfaction guarantee. Your content, your voice, your approval, always.
Perfect for: Agency owners, consultants, coaches, fractional executives, SaaS founders, professional service providers, and anyone who knows they should be sending a newsletter but hasn't gotten around to it.
30 minutes. We'll tell you exactly what your newsletter should look like, how to activate your CRM, and what results to expect.
Book a Discovery Call →Have questions first? Message Louis on LinkedIn